The course is designed to educate culture professionals on creating, developing, and managing their brand strategy. Personal branding is viewed as an essential tool for attaining success and sustainable outcomes, serving as a crucial prerequisite for competitiveness in today’s modern world.

Every individual possesses unique qualities, yet not everyone realizes that these characteristics can lead to fame, success, and income. This sentiment holds particularly true for artists, whose distinctive talents and perspectives can significantly contribute to their recognition and prosperity.

During the course, students will gain insight into the attributes of personal brand identity and positioning, along with the principles of brand management and development. Practical tasks will enable them to accurately delineate each stage of constructing a personal brand. The course is entirely hands-on, and all participants will create a final personal brand book, reflecting their values, priorities, and strengths.

Certificate

Upon successful completion of the program, a certificate of the Kettari Academy will be issued to the graduate