The aim of the course is to provide both theoretical and practical foundational knowledge of the art of video editing, and to develop presentational skills necessary for academic and professional activities.
The course covers analysis and editing of video imagery in terms of both visual and content aspects within the media production field. It includes managing and editing content for different types of media using various editing techniques, as well as technical training in the Adobe Premiere Pro software essential for post-production. It also involves the classification, definition, and development of editing themes in terms of content, genre, and style.

The course focuses on constructing editing skills, ideas, and imagery around multi-genre (audio-visual example-based) content as a communicative “subject”, aiming to prepare students for complex discussions about this content. These discussions are thematically connected to artistic or documentary subjects, social activism, or public institutions.
The final project requires students to produce a group or individual work ranging from 0:10 to 3:00 minutes in duration.

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Target Audience:
Creative individuals who produce various social media content, with secondary or higher education.

Course Format:
In-person and remote classes.

Methodology:
Theory, audio-visual products, practical assignments, discussions, online consultations.

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Lecture Summaries:

Lecture 1 – Introduction (2 hours)
Brief overview of the historical foundations of editing in the audio-visual arts. Technical terminology of the field and preparation for post-production communication.
Practical Work: Review of individual projects by course participants, group discussion of future plans, and agreement on peer evaluation criteria.

Lecture 2 – Audio-Visual and Media Art (2 hours)
Basics of visual communication, stages of development, types, genre classification, informational trends, and general psychology of visual media.

Lecture 3 – Classification of Video Editing Types (2 hours)
Discussion of commercial and non-commercial, cinematic and television content types, as well as those created for social media.
Editing in the mobile (smartphone) era with practical examples.
Analysis and discussion: production; definitions of content for auteur cinema, TV, advertising, music, and mobile formats. Overview of editing tools and accessories, and brief introductions to applications:
Adobe Premiere Pro, DaVinci Resolve, Avid Media Composer, Final Cut Pro.

Lecture 4 – Adobe Premiere Pro (2 hours)
Introduction to the editing software interface, setting up work panels, learning basic controls, main mechanisms, and functional tools for editing practice.

Lecture 5 – Preparing a Work Project in Adobe Premiere Pro (2 hours)
Selecting files (photo-video), converting them into working formats, importing, and testing a first practical project: from creating a PR project to technical selection and file-saving procedures.

Lecture 6 – DSLR Format and Resolution (2 hours)
Overview of the key characteristics of editing audio-visual formats and resolutions, and their practical application through examples.

Lecture 7 – Visual Editing (2 hours)
Color correction, image masking, making technical changes, discussion of effects including transition variations, and the technical and content integration of subtitles as an inclusive form.

Lecture 8 – Audio Track and Music (2 hours)
Discussion of the basic technical specifications of sound, synchrony, differentiation, and integration of so-called “inter-noise,” music, or audio effects with visuals.
Creation of audio design for pre-determined project content.
Export of audio project (OMF) for post-production.

Lecture 9 – Practical Assignment 01 (2 hours)
Editing a short (30-second) pre-defined video project with students. Real-time technical consultation, project export, and formatting. Review of the completed work.

Lecture 10 – Practical Assignment 02 (2 hours)
Selection of a free topic for cinema, TV, or social media content with unlimited duration.
Defining rhythm and flow based on storytelling dramaturgy within limited editing time.
Analytical review of the finished work, focusing on technical and content aspects.

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Student Requirements:
Students must have laptops and install the following software:

• Adobe Premiere Pro 2023

• Red Giant Plugin Suite (including)

• Magic Bullet Suite 2023

• Universe 2023

• VFX Suite 2023

• Trapcode Suite 2023

• Transition Pack

• Premiere Pro Transition Pack v.1

• AtomX Packs Collection 2023

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Course Delivery:
The first lecture is held in person. The following nine lectures will be conducted online.
Use of software begins from the second lecture.

Certificate

Upon successful completion of the program, a certificate of the Kettari Academy will be issued to the graduate