Course Goal – To introduce the audience to the business environment, the market, and the actors that influence it. The course aims to serve as a guide through which the listeners will be able to take their first steps in business. It will explore how theoretically discussed topics can be implemented in practice. The attendees will gain an understanding of a business plan, learn what a business plan is, who the potential users of a business plan are, what parts it consists of, and how to prepare it. The listeners will become familiar with the components of a business plan and will be able to describe the business, market, customers, and competitors. They will also learn how to prepare a financial model, analyze it, and make decisions based on the analysis.

Target Audience –

Learning Format – Evening in-person courses in hybrid mode.

Methodology – Theory, practical exercises, discussion.

Trainer – Mindia Gaprindashvili, graduate of the Business School (ESM) of the Free University. He has been a guest lecturer at Free and Agricultural Universities since 2011. In addition to his academic work, he has 15 years of experience in the private sector. He has worked as a financial director for large Georgian business groups as well as in international investment projects.

Syllabus

Lecture 1
Business Plan. Business Plan Users – 2 hours

Lecture 2
Business Stakeholders. Components and Structure of a Business Plan – 2 hours

Lecture 3
Business Idea Presentation – 2 hours

Lecture 4
Marketing Concept. Needs, Demands, and Demand – 2 hours

Lecture 5
Marketing Mix and Its Components – 2 hours

Lecture 6
Market: Description, Evaluation, and Analysis. Market Segmentation, Its Purpose, and Use. Barriers to Entry – 2 hours

Lecture 7
Customer Description. Target Market Selection – 2 hours

Lecture 8
Intermediate Business Plan Presentation – 2 hours

Lecture 9
Company Financial Management and Its Components. The Essence and Types of Taxes – 2 hours

Lecture 10
Financial Model. Profit and Loss Reporting. Reporting of Retained Earnings – 2 hours

Lecture 11
Cash Flow Reporting. Balance Sheet Reporting. Connection Between Financial Statements – 2 hours

Lecture 12
Elements of Financial Analysis. Break-Even Point Concept – 2 hours

Lecture 13
Project Profitability Assessment Tools. IRR and NPV Analysis – 2 hours

Lecture 14
Final Business Plan Presentation – 2 hours

Certificate

Upon successful completion of the program, the graduate will receive a certificate from Kettari Academy.